NDA 3 or Modi 2.0 has completed one year but the BJP leadership feels it has not created the desired impact among the masses. First, the media is busy reporting on the Covid-19 pandemic.
Further, Prime Minister Narendra Modi has his own way of dealing with the media since 2014. It is akin to one-way traffic; whenever and whatever he desires to inform, he does through Twitter or Facebook. It has been observed that he never interacts with any individual or group of journalists. Most of the media bureaus have written off the PMO beat. The BJP believes that the NDA 3 ‘splendid’ work should be communicated to the masses across the country. So, cabinet ministers were advised to speak to the media.
Senior ministers like Nitin Gadkari, Prakash Javdekar, Dr Harshvardhan, Nirmala Sitaraman and Ravi Shankar Prasad among others have talked to various media houses on a one-to-one basis. Agriculture Minister Narendra Singh Tomar has been especially sent to Lucknow to speak about NDA 3’s achievements. Apart from this, many ministers are also tweeting on various issues. State BJP presidents too have been asked to propagate the Modi government’s efforts to thwart the coronavirus crisis along with lambasting the opposition.
Cabinet ministers have been assigned to travel to the different state capitals and brief the media as per Ravi Shankar Prasad “Modi’s India”.
