Sanjay Baru alias Barugaru is a seasoned professional (he was a journalist once upon a time). Many say that professionals generally don’t have a loyalty factor in their genes; they move wherever their bread and butter are earned. Sanjay Baru is not an exception to this. He was the Press Advisor to former Prime Minister Manmohan Singh but moved out and wrote a book, The Accidental Prime Minister: The Making and Unmaking of Manmohan Singh. Nobody in the Congress leadership understood till now how Sanjay Baru got the job in the PMO and who forwarded his name. Last year, Barugaru joined FICCI, which claims to be the ‘voice of industry’, reportedly with the blessings of Finance Minister Arun Jaitely. Barugaru is acting like his masters’ voice since he has joined FICCI. This year’s budget briefing at FICCI headquarters was fabulously arranged by Baru but the result left everybody puzzled. For the first time, FICCI bought telecast rights of the Finance Minister’s speech to ETNow TV. Not only this, FICCI restricted the entry of all other journalists from different newspapers and TV networks. The impact was instant; except for Economic Times, very few newspapers carried the advocacy of budget by Arun Jaitely the next day. FICCI President Rashesh Shah, Chairman and CEO of the Edelweiss Group, does not know what to do with Barugaru’s eccentric behaviour.